Built exclusively for fashion brands

Your shoppers arrive.
98% leave without buying.
Elara closes the gap.

The only AI shopping assistant built exclusively for fashion. Elara speaks first — before the shopper leaves — and builds the complete outfit from your catalog in seconds.

Start 30-day free trial

Book a demo

30-day free trial

Live in under an hour

Backed by

Real results

The numbers from stores running AI Styling.

+25%

Average order value lift

+25%

Average order value lift

vs. 6-8% for standard recommendation widgets · holdout-measured

2.4x

Items per session

2.4x

Items per session

outfit-engaged sessions vs. standard product browsing

4x

Higher conversion

4x

Higher conversion

AI-assisted sessions vs. unassisted browsing · holdout-controlled

+340%

Session engagement

+340%

Session engagement

shoppers who received a proactive message vs. those who didn’t

Start 30-day free trial →

Built for fashion.
Only for fashion.

Not adapted from a generic ecommerce AI. Built for fashion from the ground up.

Shopper Request

LIVE

Something for a Diwali party.

ELARA BUILDS THE LOOK • 12 MATCHES

Every conversation becomes a sale.

A shopper types their occasion. Elara reasons over your catalog — occasion context, their size, their taste — and returns a complete outfit. Not a product list. A styled decision.

Shopper Request

LIVE

Something for a Diwali party.

ELARA BUILDS THE LOOK • 12 MATCHES

Every conversation becomes a sale.

A shopper types their occasion. Elara reasons over your catalog — occasion context, their size, their taste — and returns a complete outfit. Not a product list. A styled decision.

Virtual Try-On

ON MODEL

ON YOU

OUTFIT APPLIED • TRUE TO SIZE

Fewer returns. More confident buyers.

Shoppers see the complete outfit on themselves before buying. Not a single product on a model — the full look, on their photo, inside the chat. Confident purchases. Fewer returns.

Virtual Try-On

ON MODEL

ON YOU

OUTFIT APPLIED • TRUE TO SIZE

Fewer returns. More confident buyers.

Shoppers see the complete outfit on themselves before buying. Not a single product on a model — the full look, on their photo, inside the chat. Confident purchases. Fewer returns.

Style Graph

SHOPPER TASTE PROFILE

LIKED: Cobalt linen setSKIPPED: Floral midi dressSAVED: Tailored blazer

TAILOREDCOBALTMINIMAL

Learns their taste. Keeps them buying.

Every like, every skip, every purchase trains a per-shopper taste model. The skip matters as much as the sale. Repeat visitors get sharper recommendations every session.

Style Graph

SHOPPER TASTE PROFILE

LIKED: Cobalt linen setSKIPPED: Floral midi dressSAVED: Tailored blazer

TAILOREDCOBALTMINIMAL

Learns their taste. Keeps them buying.

Every like, every skip, every purchase trains a per-shopper taste model. The skip matters as much as the sale. Repeat visitors get sharper recommendations every session.

Proactive Engagement

Still deciding? You've been on this page a while. Want me to build you a full look with this?

Yes, build the look

Just browsing

Elara speaks first. Before they leave.

Elara does not wait to be asked. It detects hesitation — dwell time, scroll patterns, cart removals — and opens the conversation itself. Every other AI tool waits. Elara speaks first.

Proactive Engagement

Still deciding? You've been on this page a while. Want me to build you a full look with this?

Yes, build the look

Just browsing

Elara speaks first. Before they leave.

Elara does not wait to be asked. It detects hesitation — dwell time, scroll patterns, cart removals — and opens the conversation itself. Every other AI tool waits. Elara speaks first.

Coming Soon

Playground - Build the look yourself.

Some shoppers know exactly what they want. Playground gives them a visual outfit builder — browse by category, pick every piece, try it on — without leaving the chat interface.

“

Shoppers don't think in SKUs.
They think in occasions.

Elara is the only AI that thinks

the same way.

Shoppers don't think in SKUs.
They think in occasions.

Elara is the only AI that thinks

the same way.

Shoppers don't think in SKUs. They think in occasions.

Elara is the only AI that thinks the same way.

Mehul Agarwal

Founder & CEO, Elara

Use cases

One AI. Every moment a fashion shopper hesitates.

Occasion shopping

A shopper says “something for my sister's wedding.” Elara builds the complete outfit from your catalog, in their size, for that occasion.

See full story →

Complete the look

Revive dead inventory

Launch new arrivals

Reduce returns

Drive repeat purchases

Shopper brief

I need something for my sister's wedding.

Product page
Every product page has a stylist on it. Shoppers chat, Elara builds a complete look from your catalog. No carousels. No filters.
CATALOG ITEM
STYLIST ON THIS PAGE
Build a complete look around this.
4-PIECE LOOK READY
Style chat
Shoppers bring a brief. Elara builds the look. "Something for my sister's wedding." Done — complete outfit, full rationale, from your catalog.
SHOPPER BRIEF
I need something for my sister's wedding.
I've built a complete look from your catalog.
Silk wrap dress₹4,990
Embroidered dupatta₹2,490
Block heel sandals₹3,290
Virtual try-on
Shoppers see it on themselves before they buy. Built into the chat. No redirect, no separate app. Confidence up. Returns down.
TRY-ON IN CHAT
PRODUCT
TRY-ON APPLIED • READY IN CHAT
Style what you already own
Shoppers bring a piece — something they own, something they just bought. Elara builds around it. What works with this. What's missing. A complete look, from your catalog.
YOUR PIECE
ELARA BUILDS AROUND THIS.
Cropped jacket
Straight trousers
Minimal loafers
3-PIECE LOOK READY

WHY FASHION IS DIFFERENT

Most AI tools are built for everything. That’s why they don’t work for fashion.

Occasions, not categories.

A shopper describing “something for a rooftop dinner” isn’t searching a category — they’re describing formality, aesthetic, and context.

Outfits, not products.

Fashion purchases are outfit decisions. Elara assembles complete looks — top to footwear — not just products.

Skips matter as much as likes.

Skipping three floral prints tells the system something precise. Elara learns from that. Generic AI only learns from purchases.

Why generic AI fails fashion brands →

Generic AI

Elara

Matches keywords

Understands occasions

Surfaces individual products

Assembles complete outfits

Learns from purchases only

Learns from likes AND skips

Works for any industry

Built only for fashion

Waits to be asked

Speaks first

How it works

From sign up to
live in under an hour.

Step 1

Connect your catalog

Paste your Shopify credentials. Elara ingests, enriches, and indexes your products in 30 to 40 minutes for a full catalog.

Step 2

Configure your assistant

Set your brand colors, copy, and placements in Widget Studio. Preview on your actual store before going live.

Step 3

Go live

One toggle. Your AI shopping assistant is live. Every shopper gets a personal selling experience from day one.

Step 4

See your real numbers

Your holdout-based lift report shows conversion, AOV, and revenue versus a matched control group — what Elara caused, isolated from what would have happened anyway.

Built for fashion brands

Not built for ecommerce. Built for fashion ecommerce.

Occasion intelligence, not keyword matching

Elara understands what "Diwali party" or "smart casual office" actually requires — not as a keyword tag, but as a context for occasion, formality, and aesthetic.

VTO on the complete outfit, not the product

Shoppers see the full look — three or four pieces assembled for their occasion — on their photo. Not a single garment on a model.

Style Graph trained on skips and likes equally

The taste model learns from what shoppers avoid as much as what they buy. A shopper who skips three floral prints told the system something specific. Most tools miss this.

Your AI. Your rules. No developer.

Your colors, copy, trigger rules, product surfacing priorities. Configured in a dashboard. Preview on your live store before publishing.

Holdout-based lift report — standard on every plan

A control group is configured automatically. You see your real increment — not self-reported attribution. Your numbers.

Four lines of code. Live in under an hour.

No App Store approval wait. No redesign. No developer required. Shopify credentials in, first shopper interaction within the hour.

Give your store an AI shopping assistant that actually sells. Free for 30 days.

Start 30-day free trial

Why Elara

6 reasons Elara outperforms generic AI shopping tools

Generic AI shopping tools

Trained on general ecommerce. No fashion occasion reasoning.

Answer questions. Wait for shoppers to ask.

Same recommendations for every shopper, every visit

No try-on — shoppers guess, you absorb the returns

Zero memory. Taste resets on every visit.

Self-reported attribution you can’t verify

Requires dev work, delays, and a redesign

Elara — AI shopping assistant for Shopify fashion brands

Understands date vs. reception, beach trip vs. rooftop dinner. Built for fashion vocabulary.

Takes the brief. Builds the outfit. Closes the sale.

Every recommendation is personal - AOV goes up with every session

Fewer returns - they saw it on themselves before they bought

Style Graph compounds every visit. Repeat buyers, not one-time converters.

Holdout-based lift report. Your real increment, not a dashboard estimate.

Four lines of code. Live in under an hour. No developer required.

Integrations

Plugs into your store. Seamlessly.

Elara connects to Shopify via credentials you create in your own dashboard. Your catalog stays yours. Your data powers your widget, nothing else.

Start 30-day free trial

Book a demo

CONNECTED STORE

Live

elara

Catalog access stays in your Shopify dashboard

Live now

Shopify

Q4 2026

Hubspot

Zendesk

2027

Salesforce

Mailchimp

Intercom

Pricing

Pay after you’ve seen the lift.

The 30-day trial includes the full product. If it does not move your store, cancel — nothing owed.

Monthly

Annual

2 months free

Starter

$333

/mo

Save $798 Annually

Essential AI shopping assistant for brands getting started.

Get started

AI shopping assistant + natural language queries

Virtual try-on - 500 renders/mo

3,000 queries/month

2,500 catalog SKUs

Email support — 48hr response

Growth

Scale

$2,750

/mo

Save $6598 Annually

For high-volume stores that need more power and fewer limits.

Get started

Everything in Growth

Virtual try-on - 5,000 renders/mo

30,000 queries/month

50,000 catalog SKUs

Slack support — 4hr SLA

Enterprise

500K+ sessions

Custom pricing for high-volume stores

Assigned Customer Success Manager

SLA guarantees

SSO & advanced security

Custom integrations

Volume discounts

Custom pricing

Tailored to your store’s volume & needs

Talk to sales

Book a demo

See your ROI

Estimate the revenue impact of AI styling on your store before you commit.

Calculate your ROI

Monthly

Annual

2 months free

Starter

$333

/mo

Save $798 Annually

Essential AI shopping assistant for brands getting started.

Get started

AI shopping assistant + natural language queries

Virtual try-on - 500 renders/mo

3,000 queries/month

2,500 catalog SKUs

Email support — 48hr response

Growth

Scale

$2,750

/mo

Save $6598 Annually

For high-volume stores that need more power and fewer limits.

Get started

Everything in Growth

Virtual try-on - 5,000 renders/mo

30,000 queries/month

50,000 catalog SKUs

Slack support — 4hr SLA

Enterprise

500K+ sessions

Custom pricing for high-volume stores

Assigned Customer Success Manager

Custom AI training

SLA guarantees

SSO & advanced security

Custom integrations

Volume discounts

Custom pricing

Tailored to your store’s volume & needs

Talk to sales

Book a demo

See your ROI

Estimate the revenue impact of AI styling on your store before you commit.

Calculate your ROI

Monthly

Annual

2 months free

Starter

$333

/mo

Save $798 Annually

Essential AI shopping assistant for brands getting started.

Get started

AI shopping assistant + natural language queries

Virtual try-on - 500 renders/mo

3,000 queries/month

2,500 catalog SKUs

Email support — 48hr response

Growth

Scale

$2,750

/mo

Save $6598 Annually

For high-volume stores that need more power and fewer limits.

Get started

Everything in Growth

Virtual try-on - 5,000 renders/mo

30,000 queries/month

50,000 catalog SKUs

Slack support — 4hr SLA

Enterprise

500K+ sessions

Custom pricing for high-volume stores

Assigned Customer Success Manager

Custom AI training

SLA guarantees

SSO & advanced security

Custom integrations

Volume discounts

Custom pricing

Tailored to your store’s volume & needs

Talk to sales

Book a demo

See your ROI

Estimate the revenue impact of AI styling on your store before you commit.

Calculate your ROI

Want the full breakdown? Compare every plan feature by feature, see the ROI math, and get answers to every pricing question.

See detailed pricing

FAQ

You have questions.
We have answers.

What exactly does the chat interface look like on my store?

It's a floating chat panel — shoppers open it from any page and start talking. "Something for a beach trip." "Help me style this kurta." Elara responds with complete looks built from your catalog, with a rationale for each pick.

Does VTO work on web, or only on the iOS app?

Both. The same virtual try-on technology from the Elara iOS app works inside the chat on your store. Shoppers see pieces on themselves without leaving your site.

What if a shopper already uses the Elara iOS app?

Their Style Graph carries over. When they visit your store, Elara already knows their taste — every recommendation is personalized from the first interaction.

Is my catalog data shared with other brands?

Never. Your catalog powers your widget only. It's not shared with other merchants, not used to train shared models, and not visible anywhere outside your workspace.

How does Elara compare to Shopify's built-in search and recommendations?

Shopify's tools are built for browsing — they surface products, they don't make decisions. Elara is an AI shopping assistant built for selling. It takes the shopper's brief and builds a complete outfit from your catalog. The difference: a search bar waits for the shopper to know what they want. Elara figures it out for them. Shoppers who engage with an AI shopping assistant convert at up to 4x the rate of those who use traditional search.

How is Elara different from a product recommendation widget?

A recommendation widget shows products. Elara sells outfits. It takes a natural-language brief — "something for a beach trip," "I have a rooftop dinner Saturday" — understands the occasion and the person, and builds a complete look from your catalog with a rationale. Other AI shopping assistants answer questions. Elara takes the brief, builds the look, and closes the sale. It is not a widget. It is not a chatbot. It is an AI shopping assistant that actually sells.

How long does it take to see results?

Most brands see meaningful engagement data within the first 48 hours of going live. The holdout-based lift report is ready after 14 days and gives you a clean read on AOV, conversion, and revenue impact. Taste profiles begin compounding from the first shopper interaction — the longer Elara runs, the sharper the recommendations get.

Do I need a developer to install this?

No. Four lines in your Shopify theme. Configuration is a dashboard. You can go live without touching code or involving your dev team.

How does the lift report actually work?

A small percentage of your shoppers are assigned to a holdout group — they browse normally, without seeing Elara. After 14 days, we compare AOV, conversion, and revenue between the exposed group and the holdout. That difference is your lift. Real increment, not self-reported.

Will it slow down my store?

No. The loader is under 5KB and runs asynchronously. It never blocks your page render. Your Lighthouse score stays where it is.

Can I turn it off?

One toggle in your dashboard. The widget goes dark globally within 60 seconds.

What conversion lift can I realistically expect?

Industry data from comparable AI personalization deployments shows 3–4x conversion lift for shoppers who engage with AI assistants versus those who do not. Macy's reported shoppers using their AI assistant generated 4.75x more revenue per visit. We measure your specific lift through a holdout-based report after 14 days — so you see your own numbers, not industry averages.

What is a Style Graph and why does it matter?

The Style Graph is the taste model Elara builds for each individual shopper. Every chat, every like, every skip, every purchase trains it. Over time it learns what that shopper wears, avoids, gravitates toward, and needs next. If they use the Elara iOS app, that intelligence carries into every brand store they visit. The Style Graph is why returning shoppers get better recommendations — the system already knows them.

Does Elara work for smaller Shopify stores or only high-volume brands?

The Starter tier is designed for brands getting started — 3,000 queries per month covers meaningful traffic without overcommitting. The free 30-day pilot has no volume requirements. The ROI math works at $500K GMV per month, but the conversion lift is just as real at lower volumes — the absolute revenue numbers are smaller, the percentage improvement is the same.

What exactly does the chat interface look like on my store?

Does VTO work on web, or only on the iOS app?

Both. The same virtual try-on technology from the Elara iOS app works inside the chat on your store. Shoppers see pieces on themselves without leaving your site.

What if a shopper already uses the Elara iOS app?

Their Style Graph carries over. When they visit your store, Elara already knows their taste — every recommendation is personalized from the first interaction.

Is my catalog data shared with other brands?

Never. Your catalog powers your widget only. It's not shared with other merchants, not used to train shared models, and not visible anywhere outside your workspace.

How does Elara compare to Shopify's built-in search and recommendations?

How is Elara different from a product recommendation widget?

How long does it take to see results?

Do I need a developer to install this?

No. Four lines in your Shopify theme. Configuration is a dashboard. You can go live without touching code or involving your dev team.

How does the lift report actually work?

Will it slow down my store?

No. The loader is under 5KB and runs asynchronously. It never blocks your page render. Your Lighthouse score stays where it is.

Can I turn it off?

One toggle in your dashboard. The widget goes dark globally within 60 seconds.

What conversion lift can I realistically expect?

What is a Style Graph and why does it matter?

Does Elara work for smaller Shopify stores or only high-volume brands?

Your store is losing 98% of its shoppers. Not anymore.

30-day free trial. No credit card required. Cancel anytime if the lift report doesn’t move you.

Start 30-day free trial

Book a demo

Your shoppers arrive.98% leave without buying.Elara closes the gap.

The numbers from stores running AI Styling.

+25%

+25%

+25%

+25%

2.4x

2.4x

2.4x

2.4x

4x

4x

4x

4x

+340%

+340%

+340%

+340%

Built for fashion. Only for fashion.

Every conversation becomes a sale.

Every conversation becomes a sale.

Fewer returns. More confident buyers.

Fewer returns. More confident buyers.

Learns their taste. Keeps them buying.

Learns their taste. Keeps them buying.

Elara speaks first. Before they leave.

Elara speaks first. Before they leave.

Playground - Build the look yourself.

One AI. Every moment a fashion shopper hesitates.

Product page

Style chat

Virtual try-on

Style what you already own

From sign up to live in under an hour.

Step 1

Connect your catalog

Connect your catalog

Step 2

Configure your assistant

Configure your assistant

Step 3

Go live

Go live

Step 4

See your real numbers

See your real numbers

Not built for ecommerce. Built for fashion ecommerce.

Occasion intelligence, not keyword matching

VTO on the complete outfit, not the product

Style Graph trained on skips and likes equally

Your AI. Your rules. No developer.

Holdout-based lift report — standard on every plan

Four lines of code. Live in under an hour.

Give your store an AI shopping assistant that actually sells. Free for 30 days.

6 reasons Elara outperforms generic AI shopping tools

6 reasons Elara outperforms generic AI shopping tools

Plugs into your store. Seamlessly.

Pay after you’ve seen the lift.

Pay after you’ve seen the lift.

Starter

Growth

Scale

See your ROI

Starter

Growth

Scale

See your ROI

Starter

Growth

Scale

See your ROI

You have questions. We have answers.

What exactly does the chat interface look like on my store?

Does VTO work on web, or only on the iOS app?

What if a shopper already uses the Elara iOS app?

Is my catalog data shared with other brands?

How does Elara compare to Shopify's built-in search and recommendations?

How is Elara different from a product recommendation widget?

How long does it take to see results?

Do I need a developer to install this?

Your shoppers arrive.
98% leave without buying.
Elara closes the gap.

Built for fashion.
Only for fashion.

From sign up to
live in under an hour.

You have questions.
We have answers.