New research guide: The Confidence Economy, how AI is changing fashion commerce.
Early access
Elara Spotlight
Ask ChatGPT, Perplexity or Claude for a wedding guest dress and the same big brands come back every time. Spotlight reads every product the way a stylist would, then writes occasion, fit, fabric and style into Shopify and Google, so AI assistants can understand your catalog and recommend it.
Linen Wrap Midi Dress
Product data
Type · Dress
Colour · Beige
Material · Linen
Tags · summer, new
Styling profile
Enriched by Elara
Occasion
Wedding guest
Garden party
Silhouette
Wrap
A-line
Fabric
Linen blend
Vibe
Relaxed
Romantic
Colour family
Warm neutrals
Season
Spring/Summer
[ 01 ]
the problem
AI recommends the brands it can understand.
Shoppers also ask AI assistants for “a linen outfit for a beach holiday”. Those assistants pick products they can read with confidence, which today means the biggest brands with the deepest data. If your catalog only says “navy, polyester, size 8”, you’re not in the running, however good the clothes are.
01
Missing from AI answers
Assistants can’t tell whether a piece suits a wedding or a beach trip, so they recommend someone else.
02
Listings that don’t match
Search engines match products to queries using structured attributes. Missing fields mean missing impressions.
03
Filters that don’t filter
Shoppers who do reach your store can’t narrow by occasion, vibe or silhouette, so they scroll and leave.
[ 02 ]
how it works
Enrich once. Use it everywhere.
01 · Read
Read
Elara analyses every product image, title and description and builds a styling profile: occasion, silhouette, fabric, fit feel, vibe, colour family and season.
02 · Review
Review
Every attribute shows up in your Elara merchant portal. Approve in bulk, edit anything, lock fields you never want changed.
03 · Write back
Write back
Approved attributes are written into your Shopify products as metafields and standard category fields, where your theme, your apps and your sales channels already look for them.
[ 03 ]
on your storefront
Filters your shoppers actually think in.
Because the attributes live in Shopify, they plug straight into Shopify’s Search & Discovery filters. Shoppers can browse by Occasion, Vibe or Silhouette on your collection pages, with no theme rebuild and nothing extra to maintain.
Works with Shopify Search & Discovery filters
New products are enriched automatically as you add them
Headless storefronts can read the same fields through the Storefront API
Products
/ Feeds
Supplemental feed · Updated daily
id
color
custom_label_0
LW-2201
Beige
wedding_guest
SS-1187
Black
date_night
WB-3042
Navy
office
CP-0915
White
vacation
RK-2768
Rust
autumn_winter
PT-1330
Stone
office
Layered on your primary feed
[ 04 ]
on google
A sharper Google Shopping feed, without touching your setup.
Elara hosts a supplemental feed with your enriched attributes. Add it once in Google Merchant Center and it layers on top of your existing product feed, keeping colour, material, pattern, product highlights and custom labels complete and current. Your main feed stays exactly as it is.
One hosted feed URL, added once in Merchant Center
Refreshes on a schedule, so new products are covered automatically
Custom labels by occasion and season, ready for campaign segmentation
[ 05 ]
ai search
Built for ChatGPT, Perplexity, Claude and Google.
Shoppers now also ask ChatGPT, Perplexity, Claude and Google what to buy, and those assistants recommend what they can understand. Spotlight gives every product the attributes they need to know what you sell and when it’s the right answer, so smaller brands get a fair shot next to the biggest names.
[ 06 ]
your data
Written to your store. Owned by you.
Everything Elara writes lives in your Shopify store, in standard fields. You approve every change, you can edit anything, and nothing is locked inside Elara.
You approve every change
Standard Shopify fields
Stays in your store
[ 07 ]
works with elara
Your stylist works on your store. Spotlight works everywhere else.
Elara’s AI stylist helps shoppers once they reach your site. Spotlight helps them find you in the first place. Both run on the same styling profile, so better catalog data means better outfits on your store and better visibility off it.
Join early access, or run the free audit to see how readable your catalog is to AI today.