New research guide: The Confidence Economy, how AI is changing fashion commerce.

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[ 00 ]

the stylist your store never had

98% of your shoppers leave without buying. Elara talks to them before they go. 

98% of your shoppers leave without buying. Elara talks to them before they go. 

98% of your shoppers leave without buying. Elara talks to them before they go. 

The AI stylist for fashion brands on Shopify. It speaks first, builds the whole look from live inventory, and proves the lift against a holdout.

Start 30-day free trial
Experience Elara

No credit card · Live in under an hour · 4 lines of code.

No credit card · Live in under an hour · 4 lines of code.

Pixel-art New York skyline at night with the Brooklyn Bridge and reflections on the river
Pixel-art New York skyline at night with the Brooklyn Bridge and reflections on the river

Backed by

Built for Shopify fashion brands

[ 01 ]

the problem

The way people shop changed. Your store didn't. 

The way people shop changed. Your store didn't. 

The way people shop changed. Your store didn't. 

01

Shoppers now ask. Your store still makes them search.

Conversational commerce is here. Search bars and filters are twenty years old.

02

98 of every 100 visitors leave without buying.

Not because the product is wrong — because nobody helped them decide.

03

Your average order is stuck at one item.

A product page sells a dress. Nobody sells the blazer that goes with it.

04

Your best customer gets the same store as a stranger.

Nothing remembers her size, her budget or her taste. Every visit starts at zero.

↓ This is what it looks like when someone finally walks over.

↓ This is what it looks like when someone finally walks over.

[ 02 ]

what a shopper sees

From hesitation to checkout in five beats. 

From hesitation to checkout in five beats. 

From hesitation to checkout in five beats. 

Scroll. This is the real widget, on a real product page, doing what it does on yours.

Watch, or tap through. This is the real widget, on a real product page, doing what it does on yours.

01 — Hesitation

A shopper lingers

Dwell time, a scroll back to the size chart, a hovering cursor. Elara reads the signal.

02 — Speaks first

Elara opens the conversation

A styling offer in your brand’s voice, before the tab closes. Never a discount pop-up.

03 — The brief

The shopper describes the moment

Occasion, mood, size. Plain words, the way they’d brief a friend.

04 — The look

A 4-piece look, from your catalog

In stock, in their size, with prices and a running total. Not a list of products.

05 — Try-on to checkout

Seen on them, then in the bag

One photo. The whole outfit rendered on the shopper, then straight to checkout.

maison.com/products/silk-slip-midi-dress
MAISONNew inDressesTailoringBag (0)
Black silk slip dress
Silk slip dress
£240 · Black
XSSMLXL
Add to bag

Bias-cut in heavyweight silk satin with a cowl neckline and adjustable straps. Falls to mid-calf.

Dwell 25s on productSize chart viewed ×2Hesitation detected
Talk to your stylist
Still deciding? I can build a full outfit around this piece.
ChatPlayground
Still deciding? I can build a full outfit around this piece.
Dinner in the city on Friday. Elegant, nothing too loud. Size 8.
Outfit for a dinner date

[ 03 ]

capabilities

Everything a great stylist does. Nothing a chatbot does. 

Everything a great stylist does. Nothing a chatbot does. 

Everything a great stylist does. Nothing a chatbot does. 

LONDON · occasion brief received · garden weddingNEW YORK · 4-piece look built · 11.2sPARIS · try-on rendered · added to bagTOKYO · hesitation detected · stylist openedSYDNEY · complete-the-look · +2 itemsBERLIN · new arrival surfaced · checkoutTORONTO · style graph updated · 3 skips learnedMILAN · evening brief · 3 looks readySINGAPORE · return risk flagged · size guidance sentLOS ANGELES · repeat shopper · welcome back
LONDON · occasion brief received · garden weddingNEW YORK · 4-piece look built · 11.2sPARIS · try-on rendered · added to bagTOKYO · hesitation detected · stylist openedSYDNEY · complete-the-look · +2 itemsBERLIN · new arrival surfaced · checkoutTORONTO · style graph updated · 3 skips learnedMILAN · evening brief · 3 looks readySINGAPORE · return risk flagged · size guidance sentLOS ANGELES · repeat shopper · welcome back

[ 04 ]

what a stylist moves

What an AI stylist does to the numbers that matter. 

What an AI stylist does to the numbers that matter. 

What an AI stylist does to the numbers that matter. 

+0%
Average order value
0.0×
Items per session
0×
Conversion, assisted sessions
+0%
Engagement
Industry standards for AI-assisted shopping sessions. Your holdout report shows your own.

[ 05 ]

where it earns its keep

Seven moments a stylist changes the number. 

Seven moments a stylist changes the number. 

Seven moments a stylist changes the number. 

[ 01 ] Occasion shopping
“Wedding in June, evening ceremony.”
The shopper describes the moment. Elara answers with a complete look, in stock, in their size.
Explore
[ 02 ] Complete the look
One product page becomes four.
From any PDP, Elara builds the outfit around the piece they are already looking at.
Explore
[ 03 ] Revive dead inventory
Slow movers, styled into looks.
Items that never get searched for still get worn — when they are the right third piece.
Explore
[ 04 ] Launch new arrivals
Drops that get seen on day one.
New products enter the Style Graph on sync and are proposed in context, not buried in a collection.
Explore
[ 05 ] Reduce returns
Try it on before it ships.
Full-outfit try-on and fit guidance before checkout means fewer surprises after it.
Explore
[ 06 ] Repeat purchases
A stylist that remembers.
Taste learned from skips and saves follows the shopper back — every visit starts further along.
Explore
[ 07 ] In-store stylist
The same brain on the shop floor.
Associates build looks from live inventory with the shopper beside them.
Explore
01 / 07
[ 01 ] Occasion shopping
“Wedding in June, evening ceremony.”
The shopper describes the moment. Elara answers with a complete look, in stock, in their size.
Explore
[ 02 ] Complete the look
One product page becomes four.
From any PDP, Elara builds the outfit around the piece they are already looking at.
Explore
[ 03 ] Revive dead inventory
Slow movers, styled into looks.
Items that never get searched for still get worn — when they are the right third piece.
Explore
[ 04 ] Launch new arrivals
Drops that get seen on day one.
New products enter the Style Graph on sync and are proposed in context, not buried in a collection.
Explore
[ 05 ] Reduce returns
Try it on before it ships.
Full-outfit try-on and fit guidance before checkout means fewer surprises after it.
Explore
[ 06 ] Repeat purchases
A stylist that remembers.
Taste learned from skips and saves follows the shopper back — every visit starts further along.
Explore
[ 07 ] In-store stylist
The same brain on the shop floor.
Associates build looks from live inventory with the shopper beside them.
Explore
01 / 07
[ 01 ] Occasion shopping
“Wedding in June, evening ceremony.”
The shopper describes the moment. Elara answers with a complete look, in stock, in their size.
Explore
[ 02 ] Complete the look
One product page becomes four.
From any PDP, Elara builds the outfit around the piece they are already looking at.
Explore
[ 03 ] Revive dead inventory
Slow movers, styled into looks.
Items that never get searched for still get worn — when they are the right third piece.
Explore
[ 04 ] Launch new arrivals
Drops that get seen on day one.
New products enter the Style Graph on sync and are proposed in context, not buried in a collection.
Explore
[ 05 ] Reduce returns
Try it on before it ships.
Full-outfit try-on and fit guidance before checkout means fewer surprises after it.
Explore
[ 06 ] Repeat purchases
A stylist that remembers.
Taste learned from skips and saves follows the shopper back — every visit starts further along.
Explore
[ 07 ] In-store stylist
The same brain on the shop floor.
Associates build looks from live inventory with the shopper beside them.
Explore
01 / 07

[ 06 ]

versus generic ai chat

A chat bubble waits to be asked. A stylist walks over. 

A chat bubble waits to be asked. A stylist walks over. 

A chat bubble waits to be asked. A stylist walks over. 

CapabilityElaraGeneric AI chat
Speaks first when a shopper hesitates
Proactive, not a chat bubble waiting to be clicked
Understands an occasion, not a keyword
“Garden wedding, June, under $900”
Builds complete outfits from live inventory
In stock, in size, across categories
Full-outfit virtual try-on
Learns taste from skips and saves
Style Graph, per shopper, per store
Measures lift against a holdout
Report ships in the dashboard
Answers order and shipping questions
Lives in four lines of code

Why generic AI fails fashion →

[ 07 ]

how it works

Live before lunch. Measured by the end of the month. 

Live before lunch. Measured by the end of the month. 

Live before lunch. Measured by the end of the month. 

Shopify app or four lines in your theme. Headless stores use the SDK. Your catalog syncs itself.

  1. 01
    Connect your store
    Install from the Shopify App Store or drop four lines into your theme. Headless? Use the SDK.
  2. 02
    Catalog syncs itself
    Products, variants, stock and imagery are read on the hour. Nothing to tag, nothing to upload.
  3. 03
    Tune the stylist
    Set the opener, the accent, where it lives on the page. Test looks in the Playground before shoppers see them.
  4. 04
    Go live, measure lift
    Switch it on for a slice of traffic. The holdout report shows exactly what changed.
THEME.LIQUID
<script src="https://cdn.joinelara.com/v1/stylist.js"
  data-store="your-store.myshopify.com"
  data-key="pk_live_••••••••" async>
</script>
4.7 KB · ASYNC
Four lines. Async. Under 5 KB. One click to turn off.

[ 08 ]

integrations

Plugs into the stack you already run. 

Plugs into the stack you already run. 

Plugs into the stack you already run. 

Shopify and Shopify Plus today, with Klaviyo and Ometria for the moments after the session. More platforms are on the way.

Shopify
Klaviyo
Ometria
Shopify Plus
WooCommercesoon
Salesforce Commercesoon
BigCommercesoon
Magentosoon
Attentivesoon
Segmentsoon

[ 09 ]

pricing

Priced like a stylist who pays for herself. 

Priced like a stylist who pays for herself. 

Priced like a stylist who pays for herself. 

Thirty days free on every plan. No contracts. Turn it off in one click if the holdout report does not earn it.

MonthlyAnnual2 months free
[ 01 ] Starter
For stores finding their first lift.
$333/ mo
billed annually · $3,990 / yr · save $798
Start free trial
  • AI stylist + natural language queries
  • Virtual try-on — 500 renders/month
  • 3,000 queries/month
  • 2,500 catalog SKUs
  • Email support — 48hr response
Most popular
[ 02 ] Growth
For brands ready to make the stylist a channel.
$1,000/ mo
billed annually · $11,990 / yr · save $2,398
Start free trial
  • Everything in Starter
  • Virtual try-on — 1,500 renders/month
  • 10,000 queries/month
  • 10,000 catalog SKUs
  • Priority email support — 24hr response
  • Proactive engagement (configurable triggers)
  • Playground
[ 03 ] Scale
For high-volume stores that want fewer limits.
$2,750/ mo
billed annually · $32,990 / yr · save $6,598
Start free trial
  • Everything in Growth
  • Virtual try-on — 5,000 renders/month
  • Playground
  • 30,000 queries/month
  • 50,000 catalog SKUs
  • Slack support — 4hr SLA
  • Advanced analytics dashboard
[ 04 ] Enterprise
For groups with bespoke requirements.
Custom
Tailored to your store’s volume and needs.
Talk to us
  • Playground
  • 500K+ sessions per month
  • Custom query and SKU limits
  • Assigned Customer Success Manager
  • SLA guarantees
  • SSO and advanced security
  • Custom integrations
All plans include a 30-day free trial · No credit card · No auto-charge at the end

[ ✉ ]

from the founder

A note from the founder
To the person responsible for the number,

I spent years designing products for people who shop online, and the same thing kept bothering me. Ninety-eight out of a hundred shoppers leave a fashion store without buying — not because the clothes are wrong, but because nobody helped them decide.

In a good store, someone walks over. They ask what the occasion is. They pull three pieces you would never have searched for, and suddenly the decision is easy.

Elara is that person, for every shopper, on every page, at two in the morning. It speaks first. It builds the whole look from what you actually have in stock. It learns from what each shopper skips. And it tells you, against a holdout, exactly what it moved.

We are early, and we are honest about it. The numbers on this page are industry standards for AI-assisted sessions; your holdout report will show your own. If you run a fashion store on Shopify and want to see what a stylist does to your conversion, I would love to show you.

Mehul Agarwal
Founder & CEO, Elara
Book 20 minutes with me

[ ? ]

questions

The things a Head of Ecommerce asks first. 

The things a Head of Ecommerce asks first. 

The things a Head of Ecommerce asks first. 

Anything else, book twenty minutes and ask the founder directly.

Ask a question

Almost none. Install from the Shopify App Store or paste four lines into your theme. Headless stores use the SDK. Most brands are live within an hour, and nothing in your checkout changes.

No. The script is under 5 KB, loads async after your page is interactive, and the stylist panel is rendered only when a shopper opens it or Elara decides to speak. One click in the dashboard turns it off.

Your catalog, stock levels and anonymous on-site behaviour. No personal data is required to style a shopper. Nothing is shared with other brands, and nothing is used to train models for anyone else.

A slice of your traffic never sees Elara. The holdout report compares conversion, AOV and items per session between the two groups, so the number you see is the number Elara actually moved.

Shopify's tools answer questions when asked. Elara speaks first, builds complete looks across categories from live inventory, lets shoppers try the whole outfit on, and learns each shopper's taste from what they skip.

Yes. The Style Graph is built from your catalog on the first sync, so a 200-product store gets a stylist that knows every piece. Starter is sized for stores under 25k sessions a month.

Install, sync, tune the opener in Widget Studio, switch on. For most Shopify stores that is an afternoon, not a project.

A map of how every piece in your catalog relates to every other — colour, silhouette, occasion, season. Each skip, save and try-on from a shopper updates their position on it, so the second visit starts further along than the first.

Give your store a stylist that actually sells. 

Give your store a stylist that actually sells. 

Give your store a stylist that actually sells. 

Thirty days free. Live in under an hour. Measured against a holdout from day one.

Slide to start your trial

No credit card · Cancel any time